"Our daily oil" was the first advertising campaign for Soya Oil, which made the brand known and present in the lives of Brazilian consumers.
"Every food calls for a great Oil" was the concept behind an 11-film campaign that established and expanded Soya's presence throughout Brazil.
With the message "Everyone asks for great oil, Soya", the brand adopted a communication worthy of a market leader.
So that consumers can see the product they are buying, Soya Oil was the first to be packaged in transparent PET packaging in Brazil.
The "SOS Criança" campaign printed the can of Soya Soya Oil with photos of missing children. This was one of the great social actions the brand has carried out during its history.
Soya launches pioneering rounded PET packaging and is chosen as the Soya Oil most remembered and preferred by consumers.
Soya has become the brand of a family of products, and it's showing in a new campaign. The strength of Soya oil, the market leader, is transmitted to the Margarine and Mayonnaise range.
Soya is celebrating its 30th anniversary and the packaging design has been revitalized with brighter, more modern colors to make it stand out at the point of sale.
Soya presents new products to make meals even more practical and tasty: new Soya Mayonnaise in 250g PET packaging.
The packaging for Soya Oil and Mayonnaise has been given a new look. The oil label was completely redesigned and brought back the vegetables from the old can, which had been part of the brand's communication since 1970.
Brazil's best-selling oil brand brings a new line of Specialty Oils: Sunflower Oil, Canola Oil and Corn Oil.
Soya launches the new Soya Homemade Mayonnaise and Soya Light, as well as the new positioning "Every moment calls for Soya!"
